Joelle Hoverson, an owner of the SoHo knitting supply store {Purl} has the most amazing taste... her Brooklyn apartment is seriously swoonworthy and her style so warm you just want to move in there with her.
Joelle, a longtime knitter and a former senior style editor at Martha Stewart Living Omnimedia, opened Purl in 2002. “I was constantly looking for a really good knitting store that was like the Murray’s Cheese Shop of yarn,” she said, until realizing that she could open such a place herself. Business took off, and she soon partnered with her sister Jennifer; they now also sell online, at purlsoho.com
Here's a look at how this crafts lady transformed her home into works of art.
Images via: Martha Stewart
Joelle, a longtime knitter and a former senior style editor at Martha Stewart Living Omnimedia, opened Purl in 2002. “I was constantly looking for a really good knitting store that was like the Murray’s Cheese Shop of yarn,” she said, until realizing that she could open such a place herself. Business took off, and she soon partnered with her sister Jennifer; they now also sell online, at purlsoho.com
Here's a look at how this crafts lady transformed her home into works of art.
Images via: Martha Stewart
I adore this simple, neutral style... I could really live there ;)
Seriously, this rug is to DIE!
6 comments:
gorgeous!! you are right. i need that rug in my living room! ahhh. im listening to Enya on your blog. This song was played at my wedding! thanks for your heart and soul and this sweet trip down memory lane.
LOVE that last room picture. So peaceful and eclectic.
Beautiful, I like how the curtain separates the sleeping areas.
The room picture is awesome.
Yes Diane!!! the curtains are fabulous!!! great way to separate the areas. Thank you all for visiting ;)
What a warm and friendly home. So much good energy here!
Love the penguins watching over the crib and the birds watching over the adult bed. Am a bird person too!
Off to see that shop now. Thanks for the intro.
xCharlotta
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